Ship deep Salesforce integrations in days
Salesforce is a complex, multi-SKU ecosystem that exposes data through interfaces like SOAP APIs, Apex triggers, and SOQL (to name a few). With Ampersand, you can get this integration live for your customers in days.
Build a custom data model to handle
complex configurations
No two Salesforce instances are the same. Every customer will have custom fields, custom objects, and tenant-specific semantics. AI agents need infrastructure that understands Salesforce at the per-tenant level.
3 / 8 customers
- Customer A: Contact (standard), Opportunity (standard), Invoice (custom)
- Customer B: Contact (standard), Account (standard), Case (standard)
- Customer C: Contact (standard), Account (standard), Subscription (custom)
Enable software and agents to take bi-directional action
With Ampersand, your engineers don’t need to deal with Salesforce’s 15+ APIs. Simply declare the actions you want your agents to take: read, write, subscribe, search, proxy. No need to learn Apex or SOQL.
Example. Subscribe: “Notify me as soon as a contact’s email address changes.”
- Ampersand sets up Salesforce CDC events through the Tooling API.
- CDC events arrive, and Ampersand detects which fields changed.
- Ampersand keeps only the events where the email changed and drops the rest.
- Ampersand fetches the current contact, with every field, through the REST API.
- Ampersand applies this customer’s field mappings.
- Ampersand sends the contact to your product.
Ensure your Salesforce integration is always available
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Managed auth
Fully offload management of Salesforce OAuth tokens or JWT keys. Support integration-only users for security-conscious customers.
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API quota protection
Work around Salesforce’s strict quota limits and prevent your integration from accidentally consuming all your customers’ quotas.
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Schema drift detection
Proactively surface object, field, and permission changes that will impact your integration.
“If you have ever integrated with a CRM, you know how complicated that is. It is actually the number one source of issues that we run into with our customer integrations. And Ampersand removes a lot of that complexity. I want my teams to be focused on building the product, and not having to focus on complex CRM integrations.”
See full case study 
Not all Salesforce integrations are created equal
Salesforce is the primary system of record for go-to-market software applications and AI agents. With Ampersand, your developers can create a best-in-class Salesforce integration.
The Salesforce objects your agents can read and write
Ampersand covers standard and custom objects in the Salesforce CRM, with every standard and custom field, plus the Account Engagement API.
Subscribe covers the standard objects that Salesforce Change Data Capture supports.
Questions people ask
before they book a demo
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Does Ampersand support deep Salesforce integrations?
Ampersand goes deep on Salesforce, NetSuite, HubSpot, Microsoft Dynamics 365, QuickBooks, Sage Intacct, and Xero, among other systems of record. See the integrations catalog.
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Does Ampersand offer a unified API?
Ampersand doesn’t offer a unified API. It works with Salesforce’s own objects and fields as each customer sets them up, which differs from how a unified API works. We also give you the primitives to build your own unified data model.
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How does Ampersand compare to Merge for Salesforce integration depth and custom object support?
Ampersand has first-class support for custom objects and fields, while Merge does not. See the comparison guide between Ampersand and unified APIs.